The network of seven lakhs Post Offices in the world provide you scale of a big retailer. The traditional big retailer is big in size at a particular location and have a network in few countries. Sometimes,they are called as Discount shop.They have a variety of goods and very good ambience.
But you are as an individual seller or exporter utilise internet as source for finding your customer ,order placement and execution,receiving money and tracking your shipment. No inventory and warehousing cost to you.The whole supply chain and logistic function is carried out for you by the Post.
No impact in receivable money on account of fluctuation in foreign exchange.If there is any non delivery of your goods then you are adequately compensated by the company who transact your money.
The overall cost of acquiring customer through internet is minimal only.Therefore,it makes sense for sending and buying through Postal network.
Starting an import and export business through internet and Postal is not very costly affair. The chance of getting sucess through Post is as good or as bad as in any other business activity. The key point is individual ability to get businee and do business.
The Post is just an another infrastructure to carry small scale business.The value may be high but volume is low in the postal business.
ForExample ,sending and receiving high value Jewellary through Post.
You can send daily parcels directly to different customers located in various part of the world.No need to have redistributor and retailer to sell your goods in the foreign market.
